Jenter i Havbruk: grassroots mobilisation for women in Norwegian aquaculture

This is a good practice addressing the low visibility and underrepresentation of women in the Norwegian aquaculture sector. Launched in early 2025, the initiative uses social media to share authentic, peer‑to‑peer stories from women working in aquaculture, highlighting real career paths, daily work, and coastal life beyond stereotypes. 

By providing visible role models, practical information on education and jobs, and direct interaction with potential recruits, the practice supports more inclusive recruitment and strengthens the sector’s attractiveness. Its low‑cost, digital‑first approach benefits both women considering careers in aquaculture and employers seeking to broaden their talent base, and offers a highly transferable model for other regions and blue‑economy sectors.