Co-creating solutions for sustainable seafood consumption (Mr.Goodfish3.0)

Short description of the project: Mr.Goodfish3.0 is a three-year project funded by Horizon Europe aimed at raising awareness for responsible consumption of sea, freshwater and aquaculture products by upgrading and expanding the Mr.Goodfish app as part of an EU-wide awareness campaign.

Expected results: The app will be part of an ecosystem of tools and activities to be co-created by stakeholders in three pilot sites and upscaled in two replication sites in Europe to raise awareness for responsible consumption of sea, freshwater and aquaculture products. The upgraded app will offer outputs such as individualised decision trees, information about health benefits, tips and tricks to fight food waste, recipes, and good practices. It will be available in all EU official languages, and it will take into account all major EU sea basins and inland waters. The awareness campaign will involve social and traditional media, a package of material and activities, and a call for multipliers with a local focus via our pilot and replication sites, as well as EU-wide dissemination activities.

Application/Relevance: Mr.Goodfish 3.0 project aims to promote sustainable seafood consumption across Europe by supporting sustainable labelling, responsible producers, and consumer education and encouraging environmentally and socially responsible food choices.