Regional communication and media analysis of aquaculture in Atlantic islands

The way the media portrays aquaculture-related events can influence how this industry is perceived by the public and affect its success. Since media are an important source of public information, media content analysis has been carried out in several regions of the world. This study aimed to determine which aspects of aquaculture were more exposed and how they were discussed by regional media in the Madeira archipelago, an oceanic group of Portuguese islands. Analysis of aquaculture’s media coverage in the two most-read regional newspapers of Madeira was carried out over a 5-year period (2017 to 2021).