Best Aquaculture Practices (BAP) Logo Use Requirements

Global Aquaculture Alliance (GAA) is an international non-profit organization dedicated to promoting responsible aquaculture practices through advocacy, education, and demonstration. Best Aquaculture Practices (BAP) is the world’s most comprehensive third-party aquaculture certification solution, with standards encompassing the entire production chain, including processing plants, farms, hatcheries, and feed mills.
Since its inception in 2002, GAA have worked to build BAP into what it is today – the most comprehensive aquaculture certification program in the world. Over 150 retail and food-service operators worldwide are endorsers of the BAP program, and they are talking to their customers about sustainable seafood. Consumers are more interested in knowing where their food comes from and how it is sourced. Given the increased awareness surrounding sustainability, GAA understands the need to make the program more visible to consumers. One way to communicate the BAP brand and program is through the logo. In an effort to update the BAP brand, they have created a logo that better reflects their connection to GAA, speaks to their continuous improvement in the industry, and can be displayed clearly on product pack, online and in print.